Webinar (E-learning)

New method of communication between manufacturers and pharmacists

Webinars (web + seminar = webinar) are audiovisual educational presentations given over the internet. Audience members can access a web seminar anytime and anywhere.

In cooperation with pharmaceutical companies, PHOENIX Farmacija conducts training for pharmacists and uploads an audiovisual presentation to Doctrina website. The audiovisual presentation lasts no longer than five to ten minutes, and pharmacists can access it at any time using a computer, tablet or smartphone.

Presentations are intended for pharmacists holding a Master of Pharmacy degree and for pharmaceutical technicians. A quick test for each attended webinar helps demonstrate that the pharmacist has obtained accurate and reliable information.

Some of the benefits that webinars provide to pharmaceutical companies include a swift reach of and direct contact with pharmacists because manufacturers can choose webinar attendees on their own and address anyone who is in Doctrina website database, or address only specific target pharmacies or pharmaceutical institutions. There are currently 3,500 active platform users in 850 pharmacies. Webinar is active for one or two weeks, with a reach of about 60% in that period.

The partners also gain the benefit of making contacts with pharmacists even after the active duration of webinars, considering that the webinars are uploaded to the website for the attendees to be able to access them even after the training has been completed. Another benefit is simple webinar video upload to Doctrina platform, supported by PHOENIX Farmacija. In addition, it is important to underline the possibility of monitoring the training success rate, as well as the saving of time and resources necessary for traditional seminars.

Contact person:

Hrvoje Barlović, MPharm
Marketing Manager
E-mail: h.barlovic@phoenix-farmacija.hr


PHOENIX Group has 36,300 employees.

PHOENIX Group cooperates with over 200 pharmaceutical manufacturers.

The PHOENIX Group ensures efficient supply of medical institutions in 27 European countries, and is a market leader in 10 countries.