Leading European pharmaceutical wholesaler

PHOENIX Farmacija, one of the leading pharmaceutical wholesalers in Croatia, is a member of the PHOENIX Group, a leading European pharmaceutical wholesaler. The company ensures the supply of drugs and medical products to a number of subjects in the healthcare system: pharmacies, hospitals, health centres, and medical diagnostic laboratories.

ADIVA is a unique marketing and business concept for pharmacies initiated by PHOENIX Farmacija in 2010. The primary purpose of ADIVA program is to promote pharmaceutical care and strengthen the role of pharmacists in preventive actions aimed at public health, building up patients’ trust in pharmacists.
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PHOENIX All-in-One koncept

Focus on end users

Under the name All-in-One, PHOENIX Group launched a concept that brings pharmaceutical manufacturers closer to their end users.

Spectrum of integrated services

The All-in-One concept provides a spectrum of integrated services unprecedented on the Croatian and European pharmaceutical market.

Business growth

All-in-One allows manufacturers to focus on development and production, while PHOENIX will facilitate their business growth.

Introduction by the Board

We want to ensure the long-term sustainability of PHOENIX Farmacija by fulfilling our vision “to be the best service provider in healthcare and veterinary medicine”. We want to preserve and further improve our closeness with customers and partners in order to better understand their needs and fulfil them completely. We want to achieve this by having a stimulating work environment in which every employee can develop their maximum potential and continuously expand their competencies and human qualities. In our work, we want to be a reliable partner, we proactively respond to the needs of our partners and adhere to the highest legal, ethical and industry standards. The satisfaction of our employees and customers is our ultimate goal!

Jasmin Huljaj

Managing Director

Our goal is to provide our customers and partners with the best service possible in all aspects of our activities. We want to be a partner of choice for quality and reliability. Our hard-working employees are the basis of our operational excellence, which we continuously improve. Their growth and development within the company is a guarantee of our common progress. We apply new knowledge and technologies every day through the PHOENIX Production System, a unique platform based on lean principles. The continuous adaptation and optimization of processes is our way of working and our motto – Commitment to excellence!

Tomislav Kulić

Member of the Board for Logistics and Finance

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Focusing on employees as the most important and valuable part of its business process, the company creates conditions for pleasant interpersonal relations, quality work and development.