Mission and vision

Our corporate philosophy

As a part of an international business, we are committed to the sustainability of the company and its long-term increase in value. We focus on sustainable growth, which we achieve by consistently adapting to our customers’ needs and by continuing to pursue our ongoing development in order to ensure customer satisfaction. Our employees form the basis for our success. By supporting their targeted further education in all areas, we are not only helping individuals to progress, but also guaranteeing the successful ongoing development of the entire Group. This allows us to fulfil our tasks, both now and in the future.

Our strategy

We align our actions to customer needs, because their success and satisfaction also benefit us. Excellent performance is our success factor. On the one hand, this means striving for the highest possible quality in our daily work, and on the other hand, being guided by a high level of cost awareness. In addition, we take our environmental and social responsibilities very seriously.

Our corporate culture

Think together global – act local! We advance our progress by employing successful concepts across borders, because constructive cooperation beyond national borders is crucial to staying ahead of the competition. We learn from each other on a daily basis throughout Europe by further expanding best practice sharing and promoting interdisciplinary thinking. At the same time, we stand out thanks to our great proximity to the market. We can therefore respond flexibly and quickly to specific local requirements, business opportunities, and trends

Mission and vision


Our vision is to be the best integrated healthcare and veterinary provider accross Croatia. For us, this means offering every customer the best possible products and services along the entire pharmaceutical supply chain. Pharmaceutical manufacturers, pharmacies, doctors, veterinarians hospitals, health insurance funds, patients, and health-conscious individuals all can benefit from our comprehensive service offering – both online and through traditional channels. We achieve this thanks to integrated structures and close cooperation between our wholesale, retail, and pharma services segments. We are the optimal link between pharmaceutical manufacturers and end customers. Together with our employees, we shape our future and pursue sustainable and fair company management for long-term success.

icon Mission

We deliver health across Europe. As a leading European healthcare provider, we ensure that with wholesale, retail, and pharma services, drugs, other health products, and digital services get to the right place at the right time in 27 countries. We are thus making an important daily contribution to comprehensive and safe healthcare in Europe: this includes services along the entire supply chain for manufacturers. We support individual pharmacies through a variety of services and reliable logistics as well as offering expert customer care in pharmacies. We are taking advantage of the opportunities presented by digitalisation to optimise overall patient care. We count almost 100,000 pharmacies, millions of patients and health-conscious consumers, and numerous companies in the pharmaceutical industry among our customers.