ADIVA

According to the patients, at the beginning, it was exclusively the ADIVA Plus health magazine, which was published twice a month in partner pharmacies that joined the program. Over the years, loyal relationships between patients and pharmacies were created, but only in 2015 did the ADIVA loyalty program offer the possibility of obtaining special benefits. At the same time, the implementation of numerous public health campaigns in cooperation with industry partners contributed to the development of additional pharmacy services and better patient counselling. This additionally indicated the need for stronger visibility and branding for pharmacies, which is why ADIVA pharmacies are marked with the label “ADIVA Pharmacy”. Then came further development and the launch of the ADIVA mobile application, which made it easier to understand and use the loyalty program and ensured closer contact with the users. The high-quality and extremely respected health portal adiva.hr, strategically positioned as a pharmacy portal, has become one of the main sources of information for numerous users when it comes to health topics. The portal provides daily clear, up-to-date, simple and easy-to-understand information related to the preservation of health and the prevention of unwanted health conditions.

As for the relationship with pharmacies, ADIVA acts as a tool that ensures business improvement, provides a difference compared to the competition, and leaves pharmacists with more time to focus on patients and their advisory role, which is very well recognized and accepted. It is important to point out that pharmacists also have the opportunity to actively participate in the development of the program through an advisory body. We communicate and exchange information about satisfaction and achieved goals, consider suggestions for improvement and develop the brand together. In addition to belonging to a well-known brand, the active monitoring of trends in the domestic market, but also in the markets of other countries, is a competitive advantage.

Today, almost 180 pharmacies across Croatia are members of the ADIVA Program. This is approximately 16% of the pharmacy market, but if their market potential is taken into account, ADIVA pharmacies make up almost 24% of the market. If we say that 16% of pharmacies act as almost a quarter of the market according to potential, this clearly tells us that ADIVA pharmacies are proactive, open, hard-working, ready to follow market trends and create new ones, work together on service quality and build a positive image in society. As a concept, ADIVA helps bring pharmacies closer to patients.