Bussiness to bussiness

  • WEBINAR
  • TELEMARKETING
  • BUSINESS INTELLIGENCE

A webinar is an audiovisual online education service that participants can access anytime and anywhere via a computer, tablet or smartphone. Since mid-2022, the mobile application Doctrina has also been available. The advantage of webinars is remote education, which enables a high level of simplicity and the possibility of a larger number of participants, while at the same time offering the same quality as the traditional live education method. The webinar is conducted in cooperation with pharmaceutical companies through the Doctrina portal, and the goal is to enrich the knowledge and skills of healthcare professionals and to conduct professional training. The Doctrina platform base consists of: 2,400 pharmacists, 1,800 pharmaceutical technicians in 920 pharmacies, 1,500 general practitioners and specialists. The average percentage of webinar views is 60%, and the participants rated them with an average score of 9.55. Education can also be scored by the Croatian Chamber of Pharmacists and the Croatian Medical Chamber. A commercial webinar is active for 14-21 days, with a recommended duration of 7-8 minutes, while educational webinars last 60 minutes.